“With online video you can also reach a huge audience for a minimal investment, thus the ROI of online video marketing can be astounding. Consider that according to the Interactive Advertising Bureau; more than 50% of the US population will watch video online next year. That’s 155.2 million people, and we’re just talking the US! Increasingly, people are watching a lot of video as well. According to comScore, Americans watched 9 billion online videos just in the month of July.”
- Source: TubeMOGUL, Oct. 2007
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